Muotiratikka - Fashiontram
A free public cultural event in Helsinki
The aim of Fashiontram was to increase the visibility of local fashion, culture and design services, through a novel and communal cultural event.
The 2015 event run in conjunction with Helsinki Fashion Week during August 2015 and highlighted the role of local fashion services, designers, artists, musicians, and food as part of urban culture.
The three day event programme included a tram ride and exhibition, featuring several forms of culture. The event culminated with a spectacular fashion show on the final evening.